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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

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Why Organisation Is a Student Recruitment Counsellor’s Best Tool

In the fast-paced world of international student recruitment, success rarely comes down to luck. It comes from discipline, consistency, and most of all—organisation. With students expecting swift guidance, universities demanding clean and complete applications, and agencies juggling hundreds of active leads at once, being well-organised is not just helpful—it is essential. Yet for many recruitment […]

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The Art and Importance of Student Counselling in International Recruitment for Education Agents—Through the Lens of the UK Agent Quality Framework (AQF)

Introduction Education agents are at the heart of the international student journey. They are often the first point of contact for prospective students and their families—a trusted advisor guiding one of the most important decisions of their lives. In a sector that is rapidly evolving and under increased scrutiny, the responsibility placed on agents has […]

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Future-Proofing Your Student Recruitment Business with the Agent Quality Framework

The future of international student recruitment is evolving rapidly. Staying ahead means embracing frameworks like the AQF to build long-term success. 150 UK universities have signed up to the ‘pledge’ of ensuring the AQF is adhered to. The AQF was as a direct response to the MAC review that gave a commitment to ‘smash’ the […]

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The Agent Quality Framework: Key Challenges and How to Overcome Them

While the Agent Quality Framework offers numerous benefits, adapting to new regulations can pose challenges for some agencies. Interpreting the AQF and understanding what universities want and need from an agency can be a mine field as not all universities may want the same thing. It is crucial that agents take apart the key elements […]